Proper Hospitality

Led by the creators of the Viceroy Hotel Group, Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper Hotels and Residences and Avalon Hotels Brands. Each is a distinctive reflection of the vibrant community surrounding it, yet as a group they share a common belief in uncommon luxury, convenience of location, and world-class amenities provided by locally vetted innovators in food and beverage, technology, art, music, fashion, and wellness.

Proper Hospitality currently manages Avalon branded hotels in Beverly Hills and Palm Springs and began rolling out the Proper brand with the opening of Hollywood Proper Residences in June 2016. Over the next few years, additional Proper Hotels and Residences are slated to open in other emerging urban innovation districts within dynamic U.S. cities, including San Francisco, Los Angeles, and Austin.