HOLLYWOOD

There’s Hollywood the idea…a realm of dreams. And there’s Hollywood the place. They used to be one and the same. Over the years, the spirit and creativity of Hollywood spread throughout the city and the world. Now, its coming back home.

Building Features

Location

An address with a pedigree—Hollywood Proper Residences is the centerpiece of Columbia Square, the modern media village and creative office complex developed by Kilroy Realty Corporation on the site of the historic CBS broadcast facilities.

Building Features

Interior Design

Designed by international tastemaker Kelly Wearstler, Hollywood Proper’s thoughtful interiors tap into the allure of West Coast cool with layers of the raw and refined, and a fresh nod to indoor-outdoor living. In a progression of atmospheric playgrounds, the design scheme combines organic textures and creamy neutrals, richly burnished metals, fine wood cabinetry and of-the-moment collaborations with local artists and artisans.

 

 

Building Features

VIEWS

New Hollywood has begun to unveil a skyline of possibility with a cooler set of businesses and retail, lodging and dining. At its center, Hollywood Proper stands with its glass façade and V-shape that maximizes views on all sides. Residences and penthouses reveal unobstructed sightlines of the Hollywood Hills, Downtown L.A., and local icons including the Capitol Records building and Griffith Observatory.

Building Features

Rooftop

Perched atop this streamline glass tower is a private refuge for rooftop lounging. In addition to a heated swim, exclusive to Proper residents and their guests are club-style extras like chic poolside cabanas, a bar and alfresco fine dining. In the evenings and on weekends, the rooftop also hosts an ongoing calendar of programming and events including culinary experiences, screenings and live music. Every refreshing iteration—sazerac and social calendar alike—remains perfectly mixed.

Building Features

Restaurant

Hollywood Proper’s ground-floor culinary space is part on-site canteen, part commissary for local creatives. Dutifully inspired by California’s seasonal mise-en-place, we’ve made an all-inclusive meeting place for indoor/outdoor dining and drinking, artisan chocolates and coffee, and Golden State-driven fare.

 

Building Features

Fitness Center

Care for your body and soul with deluxe spa services, in-room fitness equipment, VIP access to top area gyms, rooftop yoga classes, and on-call medical experts.

Service & Amenities

Not everyone appreciates details that others don’t notice. It takes care to understand the subtleties of Malibu surf, research knifesmiths in Sakai, pick Apples in Cuyama—or Cupertino, for that matter. We craft Hollywood Proper amenities with the same precision; to wit, we’ve thought about it, down to the water filters. Valet and keyless entry eliminate clunky pockets, and concierge via Proper App manages every aspect of a fulfilling life—sometimes exhilarating (a vintage Porsche 356 to Inverness); sometimes mundane (shipping holiday gifts).

AT YOUR SERVICE

PROPER CONCIERGE

Every Proper Hotel and Residence has a local expert that is dedicated 24/7 to delivering our unique brand of Proper Hospitality to all residents and guests. One part cultural engineer, one part cruise-ship director, consider them a modern version of the elite concierge that has serviced the most demanding guests for centuries. But a Proper Concierge isn’t just one person sitting at a desk. Their intimate relationships with Proper's ever-expanding network of world-class hospitality companies and lifestyle experts will help you get past every gatekeeper in town…and beyond.

Interior Design

Kelly Wearstler

Internationally renowned Kelly Wearstler envisioned the thoughtfully chic interiors to evoke the classic Hollywood tradition of clean mid-century design with a nod to fresh, organic California living. The concept combines a sophisticated, neutral color palette, richly burnished metals and fine wood cabinetry. Whether furnished or unfurnished, each unit features floor-to-ceiling windows, custom wood flooring, stylish professional kitchens and well-appointed details and finishes throughout.

Management

Proper Hospitality

Proper Hospitality designs, brands and operates bespoke hospitality experiences that bring a modern approach to a centuries-old tradition. The company currently manages the two Avalon Hotels and will begin opening its eponymously-named Proper Hotels in 2016.

Development

Kilroy Realty

With a deep understanding of how environments shape human productivity and creativity, Kilroy Realty Corporation creates collaborative workspaces for the world's most dynamic tech and enteratinment companies.  Their portfolio spans redevelopment and built-to-suit, with ownership of more than 13 million square feet of premium commercial real estate in the hearts of San Francisco, Silicon Valley, Los Angeles, San Diego and Seattle.  In addition to helming Columbia Square, they are also revitalizing Sunset Media Center one block to the west along with more than 4 million square feet in their short term development pipeline.    

 

LIVE IN HOLLYWOOD, PROPER

Ever dreamt of living amongst the stars, if only for a little while?
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