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RESERVE

Once thought of as a sleepy college town and the Texas outpost for hippies and cowboy poets, Austin has evolved into a thriving creative hub for music, food, technology and ideas. The rapidly growing cosmopolitan city has maintained its uniqueness and quality of living while offering lifestyle and cultural options few places can match. It even has a direct flight to London.

Building

Designed by Handel Architects, this 32-story modern high-rise will include 244 hotel rooms and a limited collection of 99 branded luxury residences and penthouses for sale. Amenities include two rooftop swimming pools, wellness center and spa and three food & beverage destinations driven by McGuire Moorman Hospitality.

  • 244 Rooms
  • 3 Restaurants
  • Gym & Spa
  • 2 Pools

Austin Proper Residences

AUSTIN SOUL. PROPER LIVING.

Want to make everyday a special occasion? You can. Own at Austin Proper Hotel & Residences and live properly, permanently. Exceptional residences and penthouses now selling.

Neighborhood

Hit the trail for a morning jog around Lady Bird Lake. Walk to lunch, shopping and your meetings on the broad shady sidewalks of the Second Street District. Catch a show or dinner at one of the amazing neighborhood storefronts. The Austin Proper Hotel is located in the booming southwest corner of downtown and is the new epicenter of pedestrian activity.

Kelly Wearstler

INTERIOR DESIGN

Global design visionary Kelly Wearstler is highly sought-after for her distinctive and soulful approach to residential living. Her signature style juxtaposes raw and refined, celebrates color, and seamlessly blends diverse periods of furniture into an unexpected whole. Wearstler has revolutionized the look, feel and meaning of modern American design.

McGuire Moorman Hospitality

FOOD & BEVERAGE

McGuire Moorman Hospitality is developing Austin Proper’s two exciting restaurant concepts, two bars, a casual take out spot, in-room dining services and the hotel’s banquet programs.  The 10-year-old hospitality & lifestyle company designs and operates some of Austin’s favorite restaurants including Lambert’s Downtown Barbecue, Perla’s Seafood & Oyster Bar, Elizabeth Street Cafe, Clark’s Oyster Bar, the Josephine House, Jeffrey’s Restaurant & Bar and Junes All Day.

RESERVE
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

RESERVE

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