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RESERVE

Santa Monica is what California dreams are made of. The quintessential beach city’s beautiful beaches and beautiful people have lured travelers to the sandy edge of the continent for generations. Lately, a new crop of entrepreneurs and entertainers have joined the beach bums and bohemians to gulp down the city’s salty air like its fresh pressed juice.

Neighborhood

Opening late 2018 only blocks from the Pacific Ocean, Santa Monica Proper will become the hub of ‘Silicon Beach’, Downtown Santa Monica’s newest pedestrian-friendly epicenter for business, entertainment, leisure, and retail.

Building

A seamless merger of historic retrofit and new construction, the 271-room hotel will feature interior design by international style icon Kelly Wearstler, multiple dining options by local area culinary stars, a rooftop lounge and swimming pool, 8,000 square feet of meeting and event space, and almost 7,000 square feet of ground floor retail.

  • 271 Rooms
  • 1 Rooftop Pool
  • 1 Fitness Center
  • 3 Restaurants
  • 8,000 Square Feet of Meeting & Event Space
  • 7,000 Square Feet of Retail

Kelly Wearstler

Global design visionary Kelly Wearstler is highly sought-after for her distinctive and soulful approach to residential living. Her signature style juxtaposes raw and refined, celebrates color, and seamlessly blends diverse periods of furniture into an unexpected whole. Wearstler has revolutionized the look, feel and meaning of modern American design. Named to Architectural Digest’s preeminent Top 100 Architecture & Interior Design list, Wearstler’s work and profiles have been featured in Vogue, Elle Decor, Architectural Digest, Harper’s Bazaar, Elle, Conde Nast Traveler, Vanity Fair, The Wall Street Journal and The New York Times.

RESERVE
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

RESERVE

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5 May
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