Recent Articles

AFROHAUS Brunch Image

A MUSICAL JOURNEY ACROSS THE DIASPORA Last Sunday, we hosted AFROHAUS Brunch, an electrifying sonic journey of both acoustic...

Rooftop Brunch in the Heart of L.A.
Rooftop Brunch in the Heart of L.A. Image

AL FRESCO DINING AND DRINKING Have you heard? Filifera is now open for weekend brunch! Filifera, located on the...

#ProperStories: Francis Lola
#ProperStories: Francis Lola Image

8 QUESTIONS, 1 CREATIVE MIND We sat down with LA-based blogger Francis Lola, over brunch at Filifera, which recently...

#ProperStories: Jessie De Lowe
#ProperStories: Jessie De Lowe Image

8 QUESTIONS, 1 CREATIVE MIND Today we chatted with LA-based wellness & health guru, Jessie De Lowe, during her...

#ProperStories: Madeline Lu
#ProperStories: Madeline Lu Image

  8 QUESTIONS, 1 CREATIVE MIND We sat down with SF-based blogger/influencer & photographer Madeline Lu during her most...

The Art of Cocktails with BVHospitality
The Art of Cocktails with BVHospitality Image

JOSH HARRIS & MORGAN SCHICK TALK SPIRITS We sat down with infamous Bay Area bar duo, Josh Harris &...

Further: A Sunset Transformation
Further: A Sunset Transformation Image

AN IMMERSIVE EXPERIENCE LIKE NO OTHER Last week, we hosted an immersive sunset experience at our Rooftop Bar & Lounge...

Away Luggage Teams Up with the NBA
Away Luggage Teams Up with the NBA Image

THE WORLD IS YOUR COURT. WELCOME TO THE AWAY TEAM. Away, maker of “the perfect suitcase” for the modern...

Shinola: Your Ideal Transportation
Shinola: Your Ideal Transportation Image

HIGH-END BICYCLES, FOR BORROW Whether you’re heading out for a leisurely bike ride around town, or you need to...

Aireloom: Handmade Mattresses, Luxe Living
Aireloom: Handmade Mattresses, Luxe Living Image

CALIFORNIA COMFORT STARTS HERE Open your door, drop your bags, and lay on a cloud of pure bliss. Founded...

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.


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