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Recent Articles

Something Big is Happening in Austin
Something Big is Happening in Austin Image

AUSTIN SOUL MEETS PROPER LIVING. Opening in early 2019 in the heart of downtown Austin, the 32-story modern high-rise...

Aireloom: Handmade Mattresses, Luxe Living
Aireloom: Handmade Mattresses, Luxe Living Image

CALIFORNIA COMFORT STARTS HERE Open your door, drop your bags, and lay on a cloud of pure bliss. Founded...

#ProperStories: Jules Newmark
#ProperStories: Jules Newmark Image

8 QUESTIONS, 1 CREATIVE MIND We caught up with Jules Newmark, the founder of NewMARK Models during a photoshoot...

#ProperStories: Kimber Jenkins
#ProperStories: Kimber Jenkins Image

8 QUESTIONS, 1 CREATIVE MIND We met up with Kimber Jenkins of the influencer marketing agency StyleHaul during her...

#ProperStories: Sarah Chorey
#ProperStories: Sarah Chorey Image

8 QUESTIONS, 1 CREATIVE MIND We caught up with SF-based Sarah Chorey, a freelance writer for ‘The Insiders Guide...

#ProperStories: Men’s Fashion Post
#ProperStories: Men’s Fashion Post Image

8 QUESTIONS, 1 CREATIVE MIND We sat down with Adrian Martin, the Creative Director of Men’s Fashion Post Journal...

Vifa: Authentic Sound, Wirelessly
Vifa: Authentic Sound, Wirelessly Image

HIGH-END SOUND MEETS HIGH-END LIVING Whether you like to listen to music or podcasts, we have something that you...

Aesop: Redefining Hotel Amenities
Aesop: Redefining Hotel Amenities Image

IN-ROOM LUXURIOUS BATH PRODUCTS Did you know that Proper is the only hotel company on the West Coast to...

Villon Wins the 2017 Eater Awards
Villon Wins the 2017 Eater Awards Image

THE RESTAURANT OF THE YEAR IS ALSO THE MOST GORGEOUS This just in…Villon has won the Reader’s Choice Restaurant of...

The New Jewel of Mid-Market
The New Jewel of Mid-Market Image

“DRINKING IN SWANK HOTELS IS BACK AGAIN” In the latest San Francisco Magazine’s Bar & Nightlife issue, (and yes,...

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What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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