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Recent Articles

#ProperStories: Bri Emery
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8 QUESTIONS, 1 CREATIVE MIND We sat down with LA-based Creative Director Bri Emery of designlovefest during her most...

In the Kitchen with Tony Tantillo
In the Kitchen with Tony Tantillo
In the Kitchen with Tony Tantillo Image

LIVE AT FILIFERA CBS’ Tony’s Table goes in the kitchen with the best restaurants in LA, showcasing unique menu...

VILLON: A Culinary Oasis
VILLON: A Culinary Oasis
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CHEF MIKEY ADAMS ADDS HIS NEW MENU If you’ve been to VILLON lately, you can tell that something is...

Celebrate #SFPRIDE with Us
Celebrate #SFPRIDE with Us
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PRIDE MONTH AT PROPER Be Proud. Be Proper. Come celebrate #SFPRIDE here at San Francisco Proper! This is a...

#ProperStories: Athena Calderone
#ProperStories: Athena Calderone
#ProperStories: Athena Calderone Image

8 QUESTIONS, 1 CREATIVE MIND We chatted with NYC-based Creator Athena Calderone of EyeSwoon and asked her 8 questions about...

So Good, You Won’t Want to Leave
So Good, You Won’t Want to Leave
So Good, You Won’t Want to Leave Image

HOT HOTELS: SAN FRANCISCO PROPER What’s the key to a top hotel? Attention to detail, of course. Charlotte Sutherland-Lewis...

#ProperStories: Tommy Lei
#ProperStories: Tommy Lei
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8 QUESTIONS, 1 CREATIVE MIND We chatted with LA-based creative Tommy Lei over Filifera’s new weekend brunch, and asked...

A Cinco de Mayo Fiesta
A Cinco de Mayo Fiesta
A Cinco de Mayo Fiesta Image

22 FLOORS ABOVE HOLLYWOOD Last week, we threw a Cinco de Mayo fiesta at Filifera Rooftop Bar & Lounge...

#YappyHour: A Doggy-Themed Happy Hour
#YappyHour: A Doggy-Themed Happy Hour
#YappyHour: A Doggy-Themed Happy Hour Image

A BARK-WORTHY TIME Last month at Filifera we hosted #YappyHour, a doggy-themed happy hour that we hosted with VIVA...

A Healthy Future for ‘Wellness’ Amenities
A Healthy Future for ‘Wellness’ Amenities
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HOLLYWOOD PROPER RESIDENCES SET THE TREND With Hollywood Proper Residences being the world’s first residential community to earn WELL...

#ProperStories: Yen Phan
#ProperStories: Yen Phan
#ProperStories: Yen Phan Image

8 QUESTIONS, 1 CREATIVE MIND We met up with SF-based foodie & Art Director Yen Phan during her most...

RESERVE
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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