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#ProperStories: Yen Phan
#ProperStories: Yen Phan Image

8 QUESTIONS, 1 CREATIVE MIND We met up with SF-based foodie & Art Director Yen Phan during her most...

The Art of Cocktails with BVHospitality
The Art of Cocktails with BVHospitality Image

JOSH HARRIS & MORGAN SCHICK TALK SPIRITS We sat down with infamous Bay Area bar duo, Josh Harris &...

#ProperStories: Sarah Chorey
#ProperStories: Sarah Chorey Image

8 QUESTIONS, 1 CREATIVE MIND We caught up with SF-based Sarah Chorey, a freelance writer for ‘The Insiders Guide...

The New Jewel of Mid-Market
The New Jewel of Mid-Market Image

“DRINKING IN SWANK HOTELS IS BACK AGAIN” In the latest San Francisco Magazine’s Bar & Nightlife issue, (and yes,...

RESERVE
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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