RESERVE
#ProperStories: Bri Emery
#ProperStories: Bri Emery Image

8 QUESTIONS, 1 CREATIVE MIND We sat down with LA-based Creative Director Bri Emery of designlovefest during her most...

VILLON: A Culinary Oasis
VILLON: A Culinary Oasis Image

CHEF MIKEY ADAMS ADDS HIS NEW MENU If you’ve been to VILLON lately, you can tell that something is...

Celebrate #SFPRIDE with Us
Celebrate #SFPRIDE with Us Image

PRIDE MONTH AT PROPER Be Proud. Be Proper. Come celebrate #SFPRIDE here at San Francisco Proper! This is a...

#ProperStories: Athena Calderone
#ProperStories: Athena Calderone Image

8 QUESTIONS, 1 CREATIVE MIND We chatted with NYC-based Creator Athena Calderone of EyeSwoon and asked her 8 questions about...

So Good, You Won’t Want to Leave
So Good, You Won’t Want to Leave Image

HOT HOTELS: SAN FRANCISCO PROPER What’s the key to a top hotel? Attention to detail, of course. Charlotte Sutherland-Lewis...

#ProperStories: Yen Phan
#ProperStories: Yen Phan Image

8 QUESTIONS, 1 CREATIVE MIND We met up with SF-based foodie & Art Director Yen Phan during her most...

#ProperStories: Christiann Koepke
#ProperStories: Christiann Koepke Image

8 QUESTIONS, 1 CREATIVE MIND We asked Portland-based Creative Director Christiann Koepke 8 questions about her world of creative...

#ProperStories: Jessie De Lowe
#ProperStories: Jessie De Lowe Image

8 QUESTIONS, 1 CREATIVE MIND Today we chatted with LA-based wellness & health guru, Jessie De Lowe, during her...

#ProperStories: Madeline Lu
#ProperStories: Madeline Lu Image

  8 QUESTIONS, 1 CREATIVE MIND We sat down with SF-based blogger/influencer & photographer Madeline Lu during her most...

The Art of Cocktails with BVHospitality
The Art of Cocktails with BVHospitality Image

JOSH HARRIS & MORGAN SCHICK TALK SPIRITS We sat down with infamous Bay Area bar duo, Josh Harris &...

Shinola: Your Ideal Transportation
Shinola: Your Ideal Transportation Image

HIGH-END BICYCLES, FOR BORROW Whether you’re heading out for a leisurely bike ride around town, or you need to...

Aireloom: Handmade Mattresses, Luxe Living
Aireloom: Handmade Mattresses, Luxe Living Image

CALIFORNIA COMFORT STARTS HERE Open your door, drop your bags, and lay on a cloud of pure bliss. Founded...

#ProperStories: Sarah Chorey
#ProperStories: Sarah Chorey Image

8 QUESTIONS, 1 CREATIVE MIND We caught up with SF-based Sarah Chorey, a freelance writer for ‘The Insiders Guide...

#ProperStories: Men’s Fashion Post
#ProperStories: Men’s Fashion Post Image

8 QUESTIONS, 1 CREATIVE MIND We sat down with Adrian Martin, the Creative Director of Men’s Fashion Post Journal...

#ProperStories: Kimber Jenkins
#ProperStories: Kimber Jenkins Image

8 QUESTIONS, 1 CREATIVE MIND We met up with Kimber Jenkins of the influencer marketing agency StyleHaul during her...

Vifa: Authentic Sound, Wirelessly
Vifa: Authentic Sound, Wirelessly Image

HIGH-END SOUND MEETS HIGH-END LIVING Whether you like to listen to music or podcasts, we have something that you...

Aesop: Redefining Hotel Amenities
Aesop: Redefining Hotel Amenities Image

IN-ROOM LUXURIOUS BATH PRODUCTS Did you know that Proper is the only hotel company on the West Coast to...

Villon Wins the 2017 Eater Awards
Villon Wins the 2017 Eater Awards Image

THE RESTAURANT OF THE YEAR IS ALSO THE MOST GORGEOUS This just in…Villon has won the Reader’s Choice Restaurant of...

The New Jewel of Mid-Market
The New Jewel of Mid-Market Image

“DRINKING IN SWANK HOTELS IS BACK AGAIN” In the latest San Francisco Magazine’s Bar & Nightlife issue, (and yes,...

RESERVE
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

RESERVE
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