We caught up with Jules Newmark, the founder of NewMARK Models during a photoshoot at Hollywood Proper’s rooftop bar & lounge, Filifera, and asked her 8 questions about her day-to-day life as owner of a Los Angeles based modeling agency. These are #ProperStories.

What you do for a living?

I own and operate a modeling agency.

What does a normal day look like for you?

Waking up before 7am is a must, walk the dog, eat healthy, hustle the email grind for hours on end, take meetings with clients and models, work out and enjoy time with my family and friends. Every day is different in my world but I always take time to follow my meal prep routine on the weekend for the next week, my evening beauty routine and exercise.

As you travel a lot, what are your top 3 ‘must haves’ when traveling?

The Mophie Powerstation charger that looks like it should be a phone, EO Everyone coconut + lemon hand sanitizer and a great moisturizer, right now I’m obsessed with REN Skincare – their Atlantic Kelp and Magnesium Body Cream is life altering.

Out of all the brands/clients you work with, what is your favorite and why?

Hot as Hell! I love the brand’s overall badass girl vibes. It’s very taking over the world while looking hot in eco-friendly unique pieces that you can wash at home and throw them right back on.

What is your favorite social media platform?


What is your favorite shooting location in the world?


What are you currently listening to on your playlist?

Best Friend by Sofi Tukker & NERVO and Raingurl by Yaeji are at the top in between never ending slews of Kaskade.

What is your favorite thing to do in your hotel room?

Put on a robe and watch random TV!

Follow Jules’s agency on Instagram and check out all the latest things that they’re doing around the globe.


What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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