We caught up with SF-based Sarah Chorey, a freelance writer for ‘The Insiders Guide to San Francisco’, 7×7, founder of the blog, ‘Sarah Craves’ & @EatThisSF, and Digital Content Creator for Fort Point Brewing Company, while she was checking out our rooftop bar & lounge, Charmaine’s. We asked her 8 questions about how she juggles it all in such a ‘digital’ world. These are #ProperStories.

What you do for a living?

I’m obsessed with all things food + drink so I’ve pivoted my career that direction and currently manage digital content for Fort Point Brewing Company. I also started my own Instagram account, @EatThisSF and blog a few years ago when I realized I was constantly on the hunt for the newest spots, old classics, and hidden gems. That Instagram account has turned into a full-fledged passion for taking on food-related projects! With that being said, I’m a freelance writer for 7×7, reporting on the latest restaurant openings, foodie happenings, and developing guides for unique weekend getaways around the Bay Area.

What does a normal day look like for you?

A normal day for me starts pretty early, waking up around 6:30 AM to squeeze in a gym session before work. Since I’m always eating out to discover great eats around the bay, I make sure to balance my indulgent noms by getting in some daily fitness and always trying to make healthy-ish weekday lunches.

On my way to work I’ll catch up on social media for @EatThisSF, responding to questions, comments, and DMs from my followers. Once I get to the office, my focus shifts to all things Fort Point Beer. I start out checking out what’s happened over night on our social channels and engaging with our customers across Facebook, Instagram, and Twitter. From there, my day changes constantly — one day I might be working on a blog post with our brewer about the origins of one of our beers, shooting photos around the brewery for social, planning marketing efforts for new product launches, or developing content calendars for the upcoming few weeks.

I’m lucky that our brewery is located in the Presidio with stunning views of the Golden Gate Bridge — you’ll definitely find me here a few days a week shooting photography for our social channels and blog.

Around 6:00 PM things are wrapping up and I’m usually headed to an event for the night — a restaurant opening, cocktail hour, special menu preview dinner — the list goes on! Sometimes I meet with other foodie influencers, many who’ve become familiar faces and good friends. Other times, I’m visiting new spots on behalf of 7×7 to preview a restaurant for our First Taste column — this is usually a more intimate experience where I sample various dishes from the restaurant’s menu, shoot photos, and chat with the staff. After I’ll write up my experience to share with our readers at 7×7, offering them a first-hand look at the latest restaurants they might not have had a chance to visit yet, or are excited to get a quick, honest preview of.

As you dine out a lot, what are your top 3 restaurants in the world?

That’s super tough! It’s hard to call out the best in the world since some of those are spots I only visited once, but left a lasting impression. I’d say some of my most memorable dining experiences have been El Paraiso — an amazing restaurant/farm set in the hillside overlooking the town and valley of Viñales, Cuba. Everything is grown on premise and the portions are huge and bountiful. For about $10 US, they staff brings out plates and plates of the freshest, delicious Cuban food. In San Francisco, I always have an incredible time at State Bird Provisions where you dine on savory small Californian-American plates that are served dim sum-style on a cart that’s shepherd around the dining room. One of my other favorites is Octavia — this spot is nestled in the neighborhoods of Pac Heights and is superb on all fronts, every dish is drool-worthy and that perfect balance of fancy & comfort, a good bang for your slightly-more-expensive buck.

Where do you see influencer marketing heading towards in the future?

Influencer marketing is officially a major part of marketing strategy for most brands.

What is your favorite social media platform?

I’m all about strong visuals — my favorite social media channel is hands-down Instagram! I’m always impressed with the different ways people use it to showcase their art and tell unique stories. I definitely go down the Instagram rabbit-hole a few times a day!

You must get a lot of invitations to new cocktail bars, restaurants, etc. – What is the best invitation you ever received?

The best invitations are to those to amazing getaway locations, like new hotels, ‘glamping’, or bed-and-breakfasts — I’m just lucky enough when I can get my schedule to allow me to go!

What are you currently listening to on your playlist?

Most often I’m letting my Spotify Discovery playlist find me new tunes, listening to songs served up in my Soundcloud stream, or the daily suggestions provided by Stella Spoils. In general, my taste skews more towards electronic and house music.

What is your favorite thing to do in your hotel room?

Hotel rooms are made for room service and breakfast in bed! Actually, scratch that — they’re made for any meal in bed! There’s something about snuggling up in a plush comfy bed with a spread of good eats I can never get enough of!

Don’t forget to check out her latest blog post, Charmaine’s Raises the Rooftop Bar With Trick Dog Cocktails and Kelly Wearstler Design”, where she highlights her favorite cocktails and must-have bites.


What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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