Exterior of San Francisco Proper Hotel
Exterior of San Francisco Proper Hotel


What’s the key to a top hotel? Attention to detail, of course. Charlotte Sutherland-Lewis of Vanity Affair recently stayed at San Francisco Proper for her latest article on Vanity Fair’s A-List, Hot Hotels. “Toiletries by a quirky but good-quality brand; a thoughtfully stocked minibar; an art collection curated by a local dealer”, she mentions are the keys to a top hotel. The 131 bedrooms are all individually designed, lined with mismatched strips of wallpaper, and boast Vifa speakers, walk-in showers and bath products by Aesop. The rooftop bar and lounge Charmaine’s, along with restaurant Villon, makes San Francisco Proper “so good, you won’t want to leave”.

Read the full article here and don’t forget to also check out San Francisco Proper on Condé Nast Traveler’s 2018 Hot List.

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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