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AUSTIN SOUL MEETS PROPER LIVING.

Opening in early 2019 in the heart of downtown Austin, the 32-story modern high-rise will include 244 hotel rooms and 99 luxury residences. As you see can see by the picture, progress is on the horizon with up to the 22nd floor already completed. Once finished, the newest property in our family will feature multiple food & beverage outlets by local Austinites McGuire Moorman Hospitality, the perfect destinations to eat, socialize, and work. For all the sunbathers out there, it will also feature two rooftop swimming pools, as well as a wellness center & spa for some zen time. Last but certainly not least, the property’s interiors will be beautifully designed by global design visionary, Kelly Wearstler. Let’s just say that you’ll have more of a reason to visit or live in Austin.

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What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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