If Hollywood Proper is the new way of living in California, then Surf Air is the new way of flying–to 12 destinations throughout the Golden State. Surf Air is a unique private air travel club offering unlimited flights within a growing California network—including convenient daily service between LA and the Bay Area. Members book in seconds via smartphone, arrive at comfortable private airports just 15 minutes before departure, and fly in custom-designed executive aircraft with a likeminded community of entrepreneurs, executives, and other professionals. Call or email us to learn more about how Hollywood Proper Residents can experience this new take on the mile-high club.

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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