Each guest room at San Francisco Proper Hotel is outfitted with Vifa Helsinki wireless loudspeakers, handpicked by Kelly Wearstler. Each high-end Vifa speaker is a celebration of authentic sound, premium materials and technology–all brought to its fullest expression by a simple yet sophisticated Nordic design. A collaboration with Kvadrat, Europe’s leading manufacturer of design textiles, is one of the more important components to the look, feel and sound of the Vifa loudspeakers. The Helsinki speaker has a special-woven Kradrat textile cover, giving the product a warm, rough look and feel, without compromising the sound; the textiles have been designed to let sound pass through the threads in the best possible way. The solid aluminum frame is molded in one piece to avoid any assembly marks or frail spots. And the leather strap has been carefully selected and crafted by Swedish leather manufacturer Tärnsjö Garveri.
Aesop was established in Melbourne in 1987. Their objective has always been to formulate skin, hair and body care products of the finest quality; They investigate widely to source plant-based and laboratory-made ingredients, and use only those with a proven record of safety and efficacy. In each of their unique stores, informed consultants are pleased to introduce their range and to guide customers’ selections. They also explore and support the arts as an avenue through which to inspire, learn and communicate.
Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.