In any conversation about San Francisco’s party scene, it’s inevitable that Richie Panic’s name will be at the forefront. He’s known not only for his performances as a DJ but also for launching legendary parties including Frisco Disco, and most recently the mega popular Lights Down Low, which is best known for having an ear to the future, hosting the most groundbreaking underground artists on the brink of hitting next level trendsetting success. With his unique mixes of weird, eclectic house and techno, Richie Panic has been seen lighting up stages around the globe, from major festivals to the deepest rave caves. His performances and recorded mixes are as fun as they are smart, bringing together the hippest dance music with deep cuts that the weirdos already know and the newbies won’t forget.
Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.