Club Lonely resident, Soo Wavey fam, and all-around Houz’ Boy Jeremy Castillo plays house the way it’s meant to be heard – loud. With a nod to the classic midwestern house sound, the SF native beats up the dance floor with everything from call-and-response ghetto traxx to pure jacking mayhem, NJ garage, and even a little latin freestyle. Wherever he’s at, you’ll find him behind the decks dropping fog machine floor fillerz for the heads and the freaks.
Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.