Prima x AllSwell Journaling Workshop

AllSwell founder, Laura Rubin, will help us tap into our creative flow-state through writing-based exercises and provide the tools to establish (or deepen) a regular journaling practice at this invitation-only event.

Come sip Prima’s CBD Botanical Elixirs to relax, unwind and put pen to paper. It’s good for you, we promise.

Not a writer? No worries. You don’t need any background in writing whatsoever to enjoy this experience.

We’ve got you covered.

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October 08, 2019 | 6:00 pm - 8:00 pm

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What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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