Rise & Style

Starting this October, San Francisco Proper Hotel is launching its new event series, Rise & Style, dedicated to inspiring the future style, beauty and design mavens of SF. Once a month, join successful industry personalities across the fashion, beauty, and design realms, for an exclusive and interactive Q+A opportunity, shared over coffee and breakfast at our ultra stylish cafe, La Bande.

Speaker: Tony Bravo, Arts + Culture Reporter
Tony Bravo is the arts and culture reporter for the San Francisco Chronicle and a longtime fashion journalist. As a fourth generation San Franciscan, he has seen the style and culture scenes in the Bay Area evolve, expand and accelerate, while always being true to the region’s individualistic ethos. He is excited to share stories of some of his favorite style-makers, stores, and cultural happenings.

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La Bande


October 04, 2019 | 10:00 am - 11:30 am

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What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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