RESERVE

Now fully reimagined with interiors by Kelly Wearstler, our truly special flagship takes the idea of luxury lodging into the unexpected–all the way to the city’s most creative (and coveted) rooftop bar-lounge. We invite you to explore what’s Proper: Three impeccable settings to dine and drink. Thoughtful, art-filled design. Decadent guest rooms and suites with elevated service, wellness, and workouts to match your lifestyle. For San Francisco’s first destination hotel to open in over a decade, anything less just wouldn’t be Proper.

 

Our Modern Pied-à-Terre

FINELY ATTUNED TO THE CITY TRAVELER

Our sophisticated-cool collection of 131 original rooms and suites marry the plush tailoring of Kelly Wearstler design with maximized light and city views. Best-in-class amenities like Aesop products and Vifa speakers, cloud-like Aireloom beds, and effortless smart technology are common sense to us. To wit, they’re only Proper.

Eat & Drink

PROPER REALMS TO EAT (& DRINK)

Guests, neighbors and modern bon vivants make every meal and cocktail an occasion in our three inspired, diverse settings, including Eater SF’s “Restaurant of the Year.” At your pleasure, morning cappuccinos, leisurely work lunches, and rooftop nightcaps with majestic views await.

RESERVE
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
  • San Francisco
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

RESERVE
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