Our flagship property is housed in a landmarked flatiron-style building in San Francisco’s vibrant Mid-Market district, featuring captivating interiors by Kelly Wearstler, three inspired settings for meals or a cocktail, incredible rooftop views and impeccable service and amenities. For San Francisco’s newest destination hotel to open in over a decade, anything less just wouldn’t be Proper.
Our collection of 131 Kelly Wearstler-designed rooms and suites maximize light and views, and feature elevated amenities including Aireloom beds that are hand made in California and dressed in Italian bed linens, Aesop bath and body products, Vifa wireless speakers and super fast WiFi. And thanks to the building’s triangular shape, every room comes with a view.
Whether grabbing a quick coffee, lingering over a meal at Eater SF’s “Restaurant of the Year” or indulging in a cocktail while taking in the majestic views of the City by the Bay, we’ve got your tastebuds Properly covered.
A Proper amenity promotes wellness, satisfies cravings, or is simply on hand to please. A few of our favorite things? Morning kettlebell workouts in the gymnasium. Business meetings in the residential-style lobby salon. Cocktails by the rooftop fireplace, overlooking the city. In addition to Proper Concierge, our tools and technology help you decide what you want, precisely when you want it.
Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.