RESERVE

Just an hour away from San Francisco ‘proper’, the Bay Area’s Wine Country boasts some of the world’s best wines and culinary delights. It can be an overwhelming proposition for the uninitiated, and even for the most experienced–that’s why we have collaborated with our dearest friends (and dare we say, the coolest kids in the Valley) to offer up a curated day-trip resplendent with exclusive tastings and tours, farm-to-table dining and door-to-door luxury transportation in luxury Lyft vehicles.

FIRST STOP: ASHES & DIAMONDS WINERY IN NAPA

A tasting of four wines with bountiful plates of seasonal, locally-sourced food created by resident chef, Emma Sears.


Ashes & Diamonds Winery is a love letter to Napa Valley as it was when it took the world stage in the 1960s, revealing itself as a geological wonderland capable of world-class wines. In homage to this golden era and its pioneers, the team adheres to an ethos of light-handed winemaking and transparency of terroir as a guiding light for all of the wines they produce—a Burgundian approach to Bordeaux varietals. 

SECOND STOP: SCRIBE WINERY IN SONOMA

A guided tasting through four current release wines with accompanying Garden Snacks


Scribe Winery
, founded in 2007 on a property that pioneered pre-prohibition Sonoma Valley winemaking, is managed by fourth-generation California farmers and brothers, Andrew and Adam Mariani. Andrew and Adam believe that the best wines are a result of a healthy relationship between man and nature, and that a vineyard managed in harmony with the greater ecosystem results in more site-specific wines that represent a sense of time and place. When vinified with non-interventionist methods, the result is a distinct wine that faithfully reflects what the vineyard naturally expresses.

 

A LUXURY LYFT FROM START TO FINISH

Arranged in advance by Proper Concierge, Luxury Lyfts transport you in carefree comfort

 

A Proper day in Wine Country means tasting the regions most interesting food and wines without worrying about anything–especially driving.  Throughout your trip, the only legs  you will have to think about are the ones in your glass.

RESERVE
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
  • San Francisco
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

RESERVE

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