From the sourdough virtuoso Chad Robertson and wife Elisabeth Prueitt, this 5,000-square foot space (adjacent to the Heath Ceramics flagship) is a new tribute to all things bread (loaves are first-come first-serve), and reaches beyond with a coffee kiosk, a California café, and Cookies and Cream, their ice cream shop with velvety-smooth soft serve.
595 Alabama St, San Francisco, CA 94110
Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.