RESERVE

Scribe Winery

Three miles east of Sonoma and up a dusty, palm tree-lined trail lies Andrew and Adam Mariani’s winemaking compound. A century old hacienda atop the vineyards provides an ideal setting for sampling Scribe’s award-winning Pinot. Reservations required to roam this beautiful vintner spread.

2100 Denmark St, Sonoma, CA 95476
Sonoma
707-939-1858
Website

Hog Island Oyster Company

Beginning with a five-acre shellfish lease in 1983, John Finger and Terry Sawyer discovered their bi-valve paradise in the brackish waters of Tomales Bay, an hour north of SF. Hog Island now produces an annual crop of three million Atlantic, Pacific and Kumamoto oysters. Best enjoyed at one of their picnic tables right off Highway 1 in Point Reyes.

20215 Shoreline Hwy, Marshall, CA 94940
415-663-9218
Website

Fort Point

Ocean Beach is the year-round spot, but experienced surfers paddle out under the Golden Gate during special winter swells. It’s rock-bottomed, strong undertow, and chilly waters. But, with the surroundings, it’s one of the more stunning waves in the world. Non-surfers: Grab coffee at the Warming Hut and watch from the shore.

Long Avenue & Marine Dr, San Francisco, CA 94129
Presidio
415-556-1693
Website

Lands End Trail

This craggy 3.5 miler runs along the Pacific edge of SF, a notably rugged corner with a history of shipwrecks and old wive’s tales. Wildflowers dot the trail, which also leads to the Sutro Baths ruins, the long-gone family swim center below the historic Cliff House.

Lookout, 680 Point Lobos Avenue, San Francisco, CA 94121
Presidio
415-426-5240
Website

Presidio Golf Course

Perhaps the most beautiful spot in this gorgeous city is the Presidio, the onetime military outpost and now National Park Service spread of historic structures, residences and sprawling lawns. Its hilly, 18-hole golf course weaves through Eucalyptus and Monterey pine, and is open to the public.

300 Finley Rd, San Francisco, CA 94129
Presidio
415-561-4653
Website

Filbert Steps

The vertiginous Filbert Steps up Telegraph Hill are the chosen environment of a colony of Cherry-headed South American conures. These parrots were made avian celebrities by Mark Pittman’s tome, The Wild Parrots of Telegraph Hill, and the subsequent documentary.

Filbert, San Francisco, CA 94133
North Beach
Website

Dolores Park

Two blocks south of the namesake mission, and directly across from Mission High, this neighborhood park’s main draw is the broad grassy hillside, where the city’s manifold subcultures share the sunny spread. People-watching doesn’t get any better.

Dolores St & 19th St, San Francisco, CA 94114
Mission
415-554-9521
Website

Tennessee Beach

Set among Muir Woods and the Pirates Cove Trail, Tennessee Beach is an easily accessible spot to put your toes in the Pacific. The valley leading to this pocket beach is lush with California poppies, buttercup, lupine, and blackberries, so leave time for lingering.

Tennessee Beach, California 94941
Muir Woods
Website

Twin Peaks

Second in height only to Mt. Davidson, Twin Peaks offers the broadest panoramic view of the city’s built environment. Drop two quarters into the overlook telescope for a close-up of the far off towers downtown. Actual height of the Peaks: 904 and 922 feet.

501 Twin Peaks Blvd, San Francisco, CA 94114
415-831-2700
Website

Golden Gate Park

America’s great majestic mammal the bison has found a home in Golden Gate Park since naturalists penned a herd here in 1891. The original paddock was part of a breeding program intended to bring the species back from the brink of extinction. The modern iteration was rebuilt under Mayor Feinstein in 1980s.

Park Headquarters, 501 Stanyan St, San Francisco, CA 94117
Western Addition
415-831-2700
Website

Mount Tamalpais

Nestled in the heart of Marin County, these public acres are a jewel of the California park system. Specimen redwood and oak forests, golden grassland pastures, sixty miles of hiking trails, picturesque cycling routes, and the crowning spot, a panorama lookout at Mt. Tam’s peak. See 25 miles in all directions, and on the clearest of days, all the way to the snowcapped Sierra Nevadas.

Mt Tamalpais, California 94941
Muir Woods
415-388-2070
Website

The Dolphin Club

Not for the faint of heart, the Dolphin Club’s members brave frigid Bay temperatures (averaging 50s F) for year round competitive swims. Established in 1877 by a few brave German immigrants, headstrong Dolphins refuse the aid of wetsuits and fins.

502 Jefferson St, San Francisco, CA 94109
Wharf
415-441-9329
Website

The Inkwells

Twenty-three miles from SF, and just east of Samuel Taylor State Park, these flowing cascade pools and boulder rocks make for a delightful Saturday excursion, if the weather is right. Also of note: a pedestrian bridge spans over 160 feet over Lagunitas Creek’s cobalt blue waters.

8889 Sir Francis Drake Blvd, Lagunitas, CA 94938
415-488-9897
Website

Marin Headlands

Drive over the Golden Gate away from the city and take your immediate turn to access what we think is the best vista in SF, foggy or clear-skied, early morning or after sundown. And the further up you hike Hawk Hill the better the scenery.

948, Fort Barry, Sausalito, CA 94965
415-331-1540
Website

RESERVE
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
  • San Francisco
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

RESERVE

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