Premier King

Given its generous live/work layout, the Premier King fares well for days and nights of relaxation. A gracious sitting area captivates with its unique wallcoverings, geometric motifs, and oversized furnishings. Looking out the preserved and soundproofed original windows, you’ll just have to imagine the ding of the historic trolley car rising up as it passes. Accessible rooms available.

Aesop Bath Amenities
Aireloom Mattress
Vifa Wireless Speaker
In-Room Tablet
Additional Details
  • Bellino Italian Linens Icon
    Bellino Italian Linens
  • HDTV With Google Chromecast Icon
    HDTV With Google Chromecast
  • Luxurious Bathrobes Icon
    Luxurious Bathrobes
  • Curated Minibar Icon
    Curated Minibar
  • Comp Wi-Fi Icon
    Comp Wi-Fi
  • Smoke Free Icon
    Smoke Free
# of Adults
1 Adult
2 Adults
SF Proper Room

The Bed

A Proper night’s rest is paramount. That’s why we’ve sourced handmade-in-California Aireloom mattresses and dressed them with Bellino Fine Linens, Kelly Wearstler designed blankets, hypoallergenic pillows, and only the fluffiest down comforters.

The Bath

Our classic bath is thoughtfully outfitted with space for sundries and flattering lighting, all the while wrapped up in a Proper kimono robe. Walk-in showers feature rich stonework and brass, marble displays for Aesop bath amenities, and heavenly Bellino Fine Linens towels. For any grooming products left behind, simply swipe the Proper App.

SF Proper Room with a view

The Living Space

Embracing how we live and work at home, a pre-Modernist style window settee and racetrack white marble table replaces the outmoded hotel desk, offering the versatility to stretch out with a laptop, sit down to dinner, make a conference call, or pull up an occasional stool for extra seating.

VIFA Helsinki Speaker


Blazing fast WiFi is only the beginning. The tablet in every room runs Proper App, your elegant streamlined connection to Proper Concierge. Beside each bed, a Vifa Bluetooth speaker connects to your mobile device for instant stereo sound. And Google Chromecast on crisp 50-inch HDTVs streams 1,000+ apps, like Netflix and HBO GO, from your devices to the big screen. Just like at home.

In-Room Dining

Proper’s team stands at the ready with their silver trays to deliver seasonally-driven meals from Chef Mikey Adams’ kitchen. We also stock our minibars quite seriously, and locally, with feel-good snacks and not-so-everyday indulgences. To fulfill any other craving, including midnight It’s-Its, there’s always Proper Concierge. (What’s an It’s-It? Check the Proper App.)




Featuring one-third more square footage to live and work than the Premier King, the 374-square-foot king bed suite is a private corner of handsome design. For friends, families, and co-workers, select Junior Suite can connect to a separate living room to create 2-bedroom suites for entertaining. Accessible rooms available. 

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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