We’re Open! Join us for a reimagined Proper experience.

We’re dreaming of brighter days ahead, and we can’t wait to welcome you back to Proper. Our hotels just aren’t the same without our loyal guests.

As a thank you for finding your way back to us, we are offering 30% off when you book directly with us through June 15. Your reservation is changeable or fully refundable — and we will donate $5 from every night’s stay booked directly through June 15 to our Proper Giving fund, which helps those in our local community who have been directly impacted by the COVID-19 crisis.

The safety, health, and happiness of our guests and colleagues is our top priority – and we have been working hard to establish new health and safety standards across all properties that will be strictly in place as we open our hotels. These include extensive cleaning and sanitizing measures, social distancing in all areas of the hotel, limited number of room reservations accepted each night, keyless guest room entry option, no-touch payment options, no-contact food ordering + delivery, and much more.

These safety measures also mean that some of our facilities, services, and amenities may differ from what’s listed online or be currently operating in a limited capacity. Please see our “What’s Open” page for up to the moment information on what services and amenities are on-line.

You can also call or email us leading up to your stay for up-to-date details.

415.735.7777 or sfp.frontdesk@properhotel.com

All the details can be found here — we’re ready to welcome you back the Proper way.

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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