RESERVE

They say it takes a village. We would contend it takes more than that. That’s why we collaborate with likeminded individuals and local institutions in every city we call home. We also invite some of our most proper friends from around the world to lend a hand. It’s always a team effort, and we wouldn’t have it any other way.

rooms list
Austin Downtown L.A. Hollywood San Francisco Santa Monica

Kelly Wearstler

INTERIOR DESIGN

Global design visionary Kelly Wearstler is highly sought-after for her distinctive and soulful approach to residential living. Her signature style juxtaposes raw and refined, celebrates color, and seamlessly blends diverse periods of furniture...

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Hollywood San Francisco

Aesop

BATH AMENITIES

Aesop was established in Melbourne in 1987. Their objective has always been to formulate skin, hair and body care products of the finest quality; They investigate widely to source plant-based and laboratory-made ingredients,...

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Hollywood San Francisco

Public – Supply

NOTEBOOKS AND PENCILS

Public - Supply is a for-profit company that channels 25% of profits from every sale of an notebook or pencil box to a teacher in a high-need classroom who will use the...

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Hollywood

Surf Air

PRIVATE AIRLINE

If Hollywood Proper is the new way of living in California, then Surf Air is the new way of flying--to 12 destinations throughout the Golden State. Surf Air is a unique private air...

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Hollywood

How You Glow

LOCAL GUIDE

When we say, “Hollywood Proper” what we’re actually saying is the essential Hollywood. The heart of it. The best of it. The real, authentic, who-it-is-when-no-one’s-looking soul of Hollywood. This is the Hollywood Proper...

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Hollywood

Sonos

WIRELESS HIFI HOME AUDIO Back in 2002, a small group of music fanatics decided that they wanted to change the way people listen to music – one home at a time. Today, Sonos is...

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
  • Hollywood
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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