RESERVE

An address with pedigree: Hollywood Proper Residences is the centerpiece of Columbia Square, the shining new complex developed by Kilroy Realty Corporation on the site of the historic CBS broadcast studios. The sculptural tower of residences joins an intriguing topography of media, retail, dining and creative workspaces. Imagine all these dining and work options right here in your backyard…

EAT & DRINK

Paley
Accomodations

California cuisine, restaurant and bar

During its heyday, the restaurant at Columbia Square was home to the celebrities, executives and others working in the area. Paley. reimagines that creative culture for the modern age. Owned and operated by worldwide hospitality group Plan Do See, Paley. is named in celebration of the artistic and innovative era shaped by CBS CEO and visionary William S. Paley and his glamorous wife, Babe. The Plan Do See culinary team serves a dynamic menu of seasonal and local ingredients in classic dishes with a modern twist – a nod to the inspiration behind the restaurant itself, and brings their signature Japanese principle of Omotenashi -selfless service with a spirit of warmth and respect- to California.

Rubies + Diamonds
Accomodations

Coffee, Tea, Beer, Wine, Grab & Go Light Meals

To love a thing is to know a thing. Collectively, the team at Rubies+Diamonds has spent the better part of seven decades immersing ourselves in the history and tradition of coffee and tea. And yet, we’re not afraid to mix it up by incorporating shiny new technology or infusing our drinks with crazy flavor profiles and innovative ingredients. We take great pride in preparing the quintessential pour over coffee and steeping black tea to perfection. But we’d also love to shock and awe your taste buds back to the Stone Age with one of our truly unique concoctions. Rubies+Diamonds is a furious mash up of old and new. And hey, that’s a good thing because everybody wins!

Sugarfish
Accomodations

Asian Cuisine Restaurant and Bar

The hype is real. As far as sushi goes, LA has it beat and Sugarfish takes top prize. For those times you’d rather not make a decision for yourself, their famous specialty “Trust Me” is the way to go. The tuna sashimi, sushi and handrolls look more like beautiful colored gems than something to eat, not to mention the warm rice and buttery fish just melts in your mouth. For the super hungry, give the Nozawa a try!

Sweetgreen
Accomodations

Locally-sourced organic salads

Three Georgetown undergrads opened a single farm-to-table salad shop in 2007 and man, did they get it right. Now, the hip Washington-based chain boasts 31 stores nationwide and counting. What is simply the coolest salad bar around also sources its fresh produce from local and organic farmers. What’s good for you is also just plain really good.

Creative Workspace

Neuehouse
Accomodations

NeueHouse Hollywood, housed in the historic CBS Broadcasting facilities only steps away from the Hollywood Proper Residences, has six stories of working environments, including repurposed sound stages and recording studios favored by generations of creative leaders such as Orson Welles, Lucille Ball, Bob Dylan, and the artist Banksy. The House caters both to the film industry that exists at the heart of Los Angeles’ identity and such budding fields as design, fashion, publishing and architecture that will define the city’s future. Offering a slightly different set of amenities than NeueHouse Madison Square, the design takes full advantage of the Southern Californian climate, with two outdoor decks and plenty of natural light. NeueHouse Hollywood is a hub of public engagement and conversation—a center of culture that marries old L.A. with the new.

Fender
Accomodations

With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues and many others. Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, in the process making the company not only a revered music industry name, but also a cultural icon. It is our vision to continue championing THE SPIRIT OF ROCK-N-ROLL® throughout the world and our mission to exceed the expectations of music enthusiasts worldwide.

Viacom
Accomodations

Viacom is home to the world’s premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories. The official Viacom site contains information about our brands and company culture.

Global Brands Group
Accomodations

Global Brands Group Holding Limited is one of the world’s leading branded fashion accessories, footwear, and apparel companies. With a broad portfolio of great brands such as Calvin Klein, Under Armour, Juicy Couture, Frye, Joe’s, Spyder, Cole Haan, Kenneth Cole, Jones New York, and many more. Their focus is to bring these brands to new levels, expanding their category penetration and global reach. Strategic and design-driven, we are category leaders in fashion accessories, footwear and apparel with the best design and sales teams in the industry. It is our deep product expertise and global scope that sets us apart from other companies.

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
  • Hollywood
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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