RESERVE

INTERIOR DESIGN

KELLY WEARSTLER

Internationally renowned Kelly Wearstler envisioned the thoughtfully chic interiors to evoke the classic Hollywood tradition of clean mid-century design with a nod to fresh, organic California living. The concept combines a sophisticated, neutral color palette, richly burnished metals and fine wood cabinetry. Each unit features floor-to-ceiling windows, custom wood flooring, stylish professional kitchens and well-appointed details and finishes throughout.

MANAGMENT

PROPER HOSPITALITY

Led by the creators of the Viceroy Hotel Group, Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper Hotels and Residences and Avalon Hotels Brands. Each is a distinctive reflection of the vibrant community surrounding it, yet as a group they share a common belief in uncommon luxury, convenience of location, and world-class amenities provided by locally vetted innovators in food and beverage, technology, art, music, fashion, and wellness.

DEVELOPMENT

KILROY

With a deep understanding of how environments shape human productivity and creativity, Kilroy Realty Corporation creates collaborative workspaces for the world’s most dynamic tech and entertainment companies. Their portfolio spans redevelopment and built-to-suit, with ownership of more than 13 million square feet of premium commercial real estate in the hearts of San Francisco, Silicon Valley, Los Angeles, San Diego and Seattle.  In addition to helming Columbia Square, they are also revitalizing Sunset Media Center one block to the west along with more than 4 million square feet in their short-term development pipeline.

ARCHITECT

RIOS, CLEMENTI HALE STUDIOS

Hollywood Proper Residences designed by LA based Rios, Clementi Hale Studios is characterized by its sweeping Hollywood Moderne architecture and graphically composed glass façade. Its “V-shaped” design helps to preserve the view corridors from the south to the Hollywood Hills and balances proportionally in scale to the surrounding neighborhood. The design of the tower also affords unobstructed unique views for the residences.

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
  • Hollywood
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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