RESERVE

A New Lease on the Life Well-Lived

L.A.’s new high-rise culture calls for a welcoming and worldly retreat of turnkey design. A flexible immersion in west coast wellness and convenience to stay a week, a month…or never leave. Set in Hollywood’s nexus of Columbia Square, step into 22 stories of furnished and unfurnished Residences and Penthouses finished with best-in-class materials, panoramic views, and a rigorous WELL building certification that’s the country’s first of its kind. Here, the Proper treatment is individual. Concierge services, endless resort amenities and on-call experts are arranged quickly and quietly via app. And sunset cocktails on the rooftop? Now, that’s Proper.

Unfurnished

Unfurnished

For high-rise residency of one year or more, one and two bedroom unfurnished luxury apartments offer plenty of room for custom creativity. Modern and open in feel, sun-drenched layouts draw attention toward floor-to-ceiling windows overlooking L.A.’s captivating city, canyons and ocean blues. Balancing top-of-the-line cook’s kitchens, appliances and washer/dryers are interior designer Kelly Wearstler’s signature to-the-trade materials and textured finishes like rich travertine and white oak flooring. Resort-style amenities and services with 24-hour Proper Concierge are all part of the Proper treatment.

Furnished

Furnished

Whether in town for a week-long shoot, business travel, or a neighbor in need of an extended stay during a renovation, sink into Proper’s 1, 2 and 3 bedroom furnished residences, and 2 and 3 bedroom penthouses. Interiors by Kelly Wearstler balance tailored sophistication with natural, livable ease. In addition to Proper’s resort amenities and concierge services, no detail has been overlooked:floor-to-ceiling windows with killer views, cook’s kitchens outfitted with top-of-the-line appliances and wares, sumptuous linens and bath amenities, washer/dryers and HDTVs. Just bring your toothbrush.

EXCLUSIVE AMENITIES

PART HIDEAWAY, PART SOCIAL CLUB

Proper living in Hollywood begins with uncommon luxury: a social world filled with cultural curation, cocktails and conversation. Catching the canyon breezes while dining al fresco with friends. Relaxing in a poolside cabana after a bootcamp workout. Proper Hospitality provides the best of resort-style amenity, the ease of home and effortless personalized service–all flying under the radar with a distinctive west coast feel.

AT YOUR SERVCE

TAP INTO TURNKEY LIVING

Proper Hospitality offers instant access to a tailored world of west-coast inspired wellness and activity, fine taste and day-to-day conveniences like call-ahead valet, on demand sundry kits, housekeeping, and wellness experts. Residents have far more than a virtual doorman in the form of our round-the-clock Proper Concierge. All it takes is a few taps of the Proper App.

ROOFTOP BAR & LOUNGE

SUNSET OVER SUNSET

For well-crafted cocktails, light bites and conversation over views that capture the L.A. dream, Hollywood Proper’s hideaway rooftop is on top of it all. From the patio to the glass backdrop of the lounge, indoor and outdoor meet coastal and canyon vibes and natural mid-century glamour. At this unexpected Hollywood rooftop, Filifera’s calendar of programming includes culinary events, screenings and live music—plus an original sunset every night.

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
  • Hollywood
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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