RESERVE

Hollywood is a “big ideas” town, a rolling credit of creative contribution and talented individuals. To craft an experience that’s greater than the sum of its parts, down to the last detail we’ve tapped our most valued local experts, worldly brands and innovative companies who all share Proper’s values, manners and aesthetic. It’s an uncommon effort, yes. Anything else just wouldn’t be Proper.

rooms list
Austin Downtown L.A. Hollywood San Francisco Santa Monica

Kelly Wearstler

INTERIOR DESIGN
Global design visionary Kelly Wearstler is highly sought-after for her distinctive and soulful approach to residential living. Her signature style juxtaposes raw and refined, celebrates color, and seamlessly blends diverse periods of furniture…

rooms list
Hollywood San Francisco

Aesop

BATH AMENITIES
Proper is the only hotel company on the West Coast to partner with Australian-based apothecary brand Aesop to offer premium bath products in all of its rooms and suites. Aesop was established in…

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Hollywood San Francisco

Public – Supply

NOTEBOOKS AND PENCILS
Public – Supply is a for-profit company that channels 25% of profits from every sale of an notebook or pencil box to a teacher in a high-need classroom who will use the…

rooms list
Hollywood

Surf Air

PRIVATE AIRLINE
If Hollywood Proper is the new way of living in California, then Surf Air is the new way of flying–to 12 destinations throughout the Golden State. Surf Air is a unique private air…

rooms list
Hollywood

How You Glow

LOCAL GUIDE
When we say, “Hollywood Proper” what we’re actually saying is the essential Hollywood. The heart of it. The best of it. The real, authentic, who-it-is-when-no-one’s-looking soul of Hollywood. This is the Hollywood Proper…

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
  • Hollywood
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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