RESERVE

AN ADDRESS WITH PEDIGREE

In 1938, architect William Lescaze’s studios for CBS were an era-defining pinnacle of International Modernism in L.A. Once again, architecture and design glide into the conversation with Columbia Square, an emerging topography of style-forward concepts such as private work collective NeueHouse. Our neighbors offer the kind of conveniences that dovetail with a Proper resident’s daily needs, be it coffee, sushi, fresh salads or a swank place for date night. This campus-like commons sits just outside Proper’s doors. Beyond Columbia Square, you can explore the Neighborhood Proper on foot or by Metro.

EAT & DRINK

Paley
Accomodations

California Cuisine, Restaurant and Bar

During its heyday, the restaurant at Columbia Square was home to the celebrities, executives and others working in the area. “Paley.” reimagines that creative culture for the modern age. Owned and operated by worldwide hospitality group Plan Do See, Paley. is named in celebration of the artistic and innovative era shaped by CBS CEO and visionary William S. Paley and his glamorous wife, Babe. The dynamic menu of classic dishes with a modern twist are executed with seasonal and local ingredients and a deep respect for the signature Japanese principle of omotenashi–selfless service with a spirit of warmth and respect–and California.
http://www.paleyhollywood.com

Rubies + Diamonds
Accomodations

Coffee, Tea, Beer, Wine, Grab & Go Light Meals

Collectively, the team at Rubies+Diamonds has spent the better part of seven decades dedicated to the history and tradition of coffee and tea. They take great pride in preparing the essential, simple fuel of Hollywood: a great cup of coffee. But that doesn’t mean they’re old fashioned; this place is a coffee shop mashup. They’re not afraid to incorporate shiny new technology in preparations, infuse drinks crazy flavors, and add innovative ingredients to breakfasts and sandwiches.
http://www.rubiesanddiamonds.com

Sugarfish
Accomodations

Asian Cuisine Restaurant and Bar

The hype is real. So are the waits. As far as sushi goes, LA has it beat and Sugarfish takes top prize. For those times you’d rather not make a decision for yourself, the specialty “Trust Me” parade of dishes is the answer, while the super hungry can give the Nozawa a try. Sign of a master, the warm rice and buttery fish melt in one’s mouth. The tuna sashimi, sushi, and handrolls look more like beautiful colored gems than sliced rarities to eat.
http://sugarfishsushi.com

Sweetgreen
Accomodations

Locally-Sourced Organic Salads

Three Georgetown undergrads opened a single farm-to-table salad shop in 2007 and man, did they get it right. Now, the hip Washington-based chain boasts 31 stores nationwide and counting. What is simply the coolest salad bar around also sources its fresh produce from local and organic farmers. What’s good for you is also just plain really good.
http://www.sweetgreen.com

Creative Workspace

NeueHouse
Accomodations

Members-Only Working Community

Set in the historic CBS Broadcasting facilities only steps away from the Hollywood Proper Residences, NeueHouse Hollywood offers its members six stories of stylish working environments (including repurposed sound stages and recording studios once favored by generations of creative leaders such as Orson Welles). The House caters to a diverse set of industries: the film industry at the heart of Hollywood’s identity; and creative fields such as design, fashion, publishing and architecture that will define the city’s future. Offering a slightly different set of amenities than NeueHouse Madison Square, Hollywood’s design takes full advantage of the Southern Californian climate with two outdoor decks and plenty of natural light. NeueHouse Hollywood is a hub of public engagement and conversation—a center of culture that marries old LA with the new.
http://neuehouse.com

Viacom
Accomodations

The Headquarters of Entertainment & Media

Now in its Columbia Square headquarters, Viacom continues to grow its leading collection of entertainment brands for audiences in more than 160 countries and territories. Viacom is a creative content hub across television, film, online and mobile platforms. Its most prominent names include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA. Paramount Pictures, America’s oldest film studio, continues as a major global producer and distributor.
http://www.viacom.com

Fender
Accomodations

A Home for the Icon of Guitars

With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues and many others. Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, in the process making the company not only a revered music industry name, but also a cultural icon. It is our vision to continue championing THE SPIRIT OF ROCK-N-ROLL® throughout the world and our mission to exceed the expectations of music enthusiasts worldwide.
http://www.fender.com

Global Brands Group
Accomodations

The Headquarters of Designer Fashion

With Calvin Klein, Under Armour, Juicy Couture, Frye, Joe’s, Spyder, Cole Haan, Kenneth Cole, Jones New York, and many more under its umbrella, Global Brands Group Holding Limited is one of the world’s leading branded fashion companies. Their focus is to bring these brands to new levels, expanding their category penetration and global reach. Strategic and design-driven with deep product expertise and global scope, they are category leaders in fashion accessories, footwear and apparel, with the best design and sales teams in the industry.
http://www.globalbrandsgroup.com

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
  • Hollywood
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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