RESERVE

MANAGEMENT

PROPER HOSPITALITY

Expressing a life well-lived through a west coast L.A. lens, Proper Hospitality designs, brands, and operates high-end hospitality experiences under the Proper Hotels and Residences and Avalon Hotels brands. The Los Angeles-based company is led by Brad Korzen, Brian De Lowe and Alex Samek–creators of the Viceroy Hotel Group. Each property offers a welcoming, worldly experience with a natural touch, convenience of location, and world-class amenities provided by handpicked innovators in food and beverage, technology, art, music, fashion, and wellness. Hollywood joins a collection of properties staking ground in San Francisco, Downtown L.A., Austin, and Santa Monica.

https://www.properhotel.com

INTERIOR DESIGN

KELLY WEARSTLER

Internationally renowned Kelly Wearstler envisioned the thoughtfully chic interiors of Hollywood Proper to evoke the classic Hollywood tradition of clean mid-century design with a nod to fresh, organic California living. The concept combines a sophisticated, neutral color palette, richly burnished metals and fine wood cabinetry. Each unit features floor-to-ceiling windows, custom wood flooring, stylish professional kitchens and well-appointed details and finishes throughout.

http://www.kellywearstler.com

ARCHITECTURE

RIOS, CLEMENTI HALE STUDIOS

Multi-disciplinary Los Angeles design/architecture firm Rios Clementi Hale Studios imagined the sweeping aesthetic of Hollywood Moderne style as basis for the 22-story tower of Hollywood Proper Residences. As part of Columbia Square’s modern interpretation of a studio lot, this new tower builds on the historic idea of Hollywood, Modernist ideals of indoor/outdoor living and the power of public spaces. As its sleek glass façade rises up in balanced proportion to its artful surroundings, the V-shape maximizes views on all sides. Residences and penthouses reveal unobstructed panoramic sightlines of the Hollywood Hills and canyons, Downtown L.A., and local icons.

http://www.rchstudios.com

DEVELOPMENT

KILROY REALTY

With a deep understanding of how environments shape human productivity and creativity since 1947, Kilroy Realty Corporation creates collaborative workspaces for the world’s most dynamic tech and entertainment companies. Their portfolio spans redevelopment and built-to-suit with ownership of more than 13 million square feet of premium commercial real estate in the hearts of San Francisco, Silicon Valley, Los Angeles, San Diego, and Seattle. In addition to Columbia Square, they are revitalizing Sunset Media Center one block to the west, along with more than 4 million square feet in the short-term development pipeline.

http://www.kilroyrealty.com

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
  • Hollywood
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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