15 Romolo

Once a North Beach boarding house for adventurous passersby and troubadours, this dark-red cocktail den came back to life in 1998, setting the bar for the new scene of higher-end spots in SF. Tucked up a narrow alley off Broadway, the bar’s owners still keep 25 handsome rooms for “roving reporters, enterprising entrepreneurs, and carefree travelers.”

15 Romolo Pl, San Francisco, CA 94133
North Beach

15 Romolo Image
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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