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The New Jewel of Mid-Market

The New Jewel of Mid-Market

Written By: Proper Blog December 15, 2017

“DRINKING IN SWANK HOTELS IS BACK AGAIN”

In the latest San Francisco Magazine’s Bar & Nightlife issue, (and yes, we are on the front cover!), we are crowned as “The new jewel of Mid-Market”, not only because of our beautiful hotel, but because of our rooftop bar, Charmaine’s. When elevator doors open 120 feet above Market Street to unparalleled views of the City by the Bay, you’ve entered your new social playground. Cocktails by award-winning BVHospitality, include the ‘Proper Cup’, made with Pimm’s gin, cucumber, blackberry, citrus, ginger ale, and black pepper, as well as Christmas & the Beads of Sweat, and the Let Me Touch Your Mind. Stop by and check out what all the fuss is about. Doors open at 3:00pm.

 

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What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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