LIVE PROPER. STAY PROPER.

We began with the premise that every city needs a Proper place to stay. Our hotels and residences offer bold explorations of uncommon luxury, from the elevated, unconventional interiors by Kelly Wearstler, the inspired collaborations with the city’s best and most innovative culinary and wellness partners, and the sense of immersion within the local culture. This is Proper/It’s only Proper.

SF Proper, Lobby

The Proper Way

We created Proper as a home base for today’s creative nomads and modern globetrotters. Our one-of-a-kind-hotels in creative hubs across the country offer a looser kind of luxury, with the top-notch service and world-class amenities you’ve come to expect, minus the pretension. Anything less wouldn’t be Proper.

"Doing it Right - With stellar design, top-notch locations and the hottest chefs in town on their side, Proper's new hotels are elevating the hospitality scene to soaring new heights."

– ANGELENO MAGAZINE
  • San Francisco
  • Santa Monica
  • Austin
  • Downtown L.A.

“Restaurant of the year Reader's Choice"

– EATER SF

"Good and Proper - The list of names behind the newly opened Santa Monica Proper Hotel-the first luxury property to open in the beachside town in nearly 20 years-is bold faced"

– C MAGAZINE
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