We began with the premise that every city needs a Proper place to stay. Our hotels and residences offer bold explorations of uncommon luxury, from the elevated, unconventional interiors by Kelly Wearstler, the inspired collaborations with the city’s best and most innovative culinary and wellness partners, and the sense of immersion within the local culture. This is Proper/It’s only Proper.
We created Proper as a home base for today’s creative nomads and modern globetrotters. Our one-of-a-kind-hotels in creative hubs across the country offer a looser kind of luxury, with the top-notch service and world-class amenities you’ve come to expect, minus the pretension. Anything less wouldn’t be Proper.
OPENING 2020Explore Downtown L.A.
Shortly after its Mid-Market debut, San Francisco Proper Hotel’s sophisticated all-day restaurant is already making waves, winning Eater SF awards for ‘Restaurant of the Year’ and ‘Most Gorgeous Restaurant’. SF Weekly calls Villon “seductive,” praising the audacious and energetic cuisine, paired with Kelly Wearstler’s smart decor. And Zagat names Villon one of San Francisco’s “most notable restaurant openings.”
120 feet above Market Street at San Francisco Proper Hotel, sits a new social playground with spectacular sweeping views of the City by the Bay. Liquor.com considers Charmaine’s one of “The Best New Bars in San Francisco” and San Francisco Magazine calls it “The New Jewel of Mid-Market” with “adventurous cocktails”. And Condé Nast Traveler mentions it as a “hip, swanky rooftop bar”.
Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.