RESERVE

LIVE PROPER. STAY PROPER.

We began with the premise that every city needs a Proper place to stay. Our hotels and residences offer bold explorations of uncommon luxury, from the elevated, unconventional interiors by Kelly Wearstler, the inspired collaborations with the city’s best and most innovative culinary and wellness partners, and the sense of immersion within the local culture. This is Proper/It’s only Proper.

The Proper Way

We created Proper as a home base for today’s creative nomads and modern globetrotters. Our one-of-a-kind-hotels in creative hubs across the country offer a looser kind of luxury, with the top-notch service and world-class amenities you’ve come to expect, minus the pretension. Anything less wouldn’t be Proper.

"Doing it Right - With stellar design, top-notch locations and the hottest chefs in town on their side, Proper's new hotels are elevating LA's hospitality scene to soaring new heights."

– ANGELENO MAGAZINE
  • San Francisco
  • Santa Monica
  • Austin
  • Downtown L.A.

“Restaurant of the year Reader's Choice"

– EATER SF

"Good and Proper - The list of names behind the newly opened Santa Monica Proper Hotel-the first luxury property to open in the beachside town in nearly 20 years-is bold faced"

– C MAGAZINE
RESERVE
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

RESERVE
Sign Up Close Button

Become a Partner

Select your dates
  • = Sold Out
  • = Min Stay
  • = Your Stay
Arrival
Departure
1 May
5 May
# of Adults
Have a special rate code?
Apply Code