About
Proper Hotel & Residences Proper Hotel & Residences
LIVE PROPER. STAY PROPER.
At Proper, hospitality is a way of living. Our hotels, resorts, and residences are designed to inspire connection, restoration, and creative exploration, through iconic design, thoughtful service, considered wellness, and local soul.
We deliver uncommon luxury filtered through a distinctly West Coast lens, one that’s less about formality and more about feeling. Across vibrant neighborhoods nationwide, each Proper becomes a spirited hub for travelers and locals alike, offering experiences that nourish mind, body, and spirit.
"Passion is what pushes us to find, create, and operate one-of-a-kind properties that we, ourselves, as experienced travelers, want to experience and enjoy with our friends and family."
The Proper Way
Proper didn’t start as an idea, it started as a feeling. A knowing that today’s global creative nomads needed more than another boutique hotel. They needed spaces that felt as alive, dimensional, and intentional as they are.
At every Proper, you’ll find a shared belief in uncommon luxury, thoughtful sourcing, design that inspires emotion, and wellness that lives naturally throughout the experience. Because true hospitality isn’t a layer you add, it’s a rhythm you live.
"We are obsessed with delivering top-notch service, memorable design and world-class culinary and entertainment experiences to creative and culturally vibrant cities."
Proper Hospitality
Proper Hospitality creates and operates luxury lifestyle experiences, from flagship Proper Hotels to a curated portfolio of independent properties. United by a commitment to design, location, and culture, every property blends local character with global sophistication. Proper champions uncommon luxury across arts, dining, and wellness, connecting guests to a deeper sense of place.
The portfolio includes Proper Hotels in Santa Monica, Downtown LA, San Francisco, and Austin; The Shelborne by Proper, and The Collective, a group of design-driven hotels including Hotel June, Avalon Hotels, Ingleside Estate, The Culver Hotel, and Montauk Yacht Club.
Proper Giving
Proper Hospitality is rooted in the belief that everyone deserves to live well. We’re a growing community of like-minded individuals who live simply, explore often, consume mindfully, love deeply, and give generously. Through our ongoing Proper Giving initiative, we bring that ethos to life, connecting each of our properties and people with local causes that need it most.
