We chatted with NYC-based Creator Athena Calderone of EyeSwoon and asked her 8 questions about what her day looks like and where she sees influencer marketing heading towards in the future during her recent stay at San Francisco Proper. These are #ProperStories.

What do you do for a living?

Creator of EyeSwoon, Interior Designer, and Cookbook Author of Cook Beautiful

What does a normal day look like for you?

It is always different, but my days are usually filled with meetings, photoshoots, cooking, creative directing, designing, and lots of emails! Right now I’m focussing on my second book, an interior design book.

As you travel a lot, what are your top 3 ‘must haves’ when traveling?

Headphones, a Mophie charger, and probiotics.

Where do you see influencer marketing heading towards in the future?

Influencer marketing helped pave the way for my own personal brand so I hope that it will continue to grow and help others expand their businesses.

What is your favorite social media platform?


You must get a ton of free stuff – What is the best thing you ever received?

I’ve received some incredible cookware.

What are you currently listening to on your playlist?

I asked four of my favorite female D.J. friends Mia Moretti, Hannah Bronfman, Harley Viera-Newton, and Chelsea Leyland to each curate an exclusive Cook Beautiful seasonal playlist – one for Spring, Summer, Fall, and Winter. I’m currently listening to them all! (You can download them here)

What is your favorite thing to do in your hotel room?


Follow Athena on Instagram and keep up with her latest Interior Design and Culinary tips.

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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