Proper is the only hotel company on the West Coast to partner with Australian-based apothecary brand Aesop to offer premium bath products in all of its rooms and suites. Aesop was established in Melbourne in 1987. Their objective has always been to formulate skin, hair and body care products of the finest quality; They investigate widely to source plant-based and laboratory-made ingredients, and use only those with a proven record of safety and efficacy. In each of their unique stores, informed consultants are pleased to introduce their range and to guide customers’ selections. They also explore and support the arts as an avenue through which to inspire, learn and communicate.
Public – Supply is a for-profit company that channels 25% of profits from every sale of an notebook or pencil box to a teacher in a high-need classroom who will use the money for a project that drives creativity. To launch Proper Giving, Hollywood Proper has partnered with Public – Supply to create a limited edition set of notebooks and pencils that support Hollywood Arts Council and their efforts to bring arts education to Hollywood Public Schools.
Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.