McGuire Moorman Hospitality is developing Austin Proper’s two exciting restaurant concepts, two bars, a casual take out spot, in-room dining services and the hotel’s banquet programs.  The 10-year-old hospitality & lifestyle company designs and operates some of Austin’s favorite restaurants including Lambert’s Downtown Barbecue, Perla’s Seafood & Oyster Bar, Elizabeth Street Cafe, Clark’s Oyster Bar, the Josephine House, Jeffrey’s Restaurant & Bar and Junes All Day.

Jason Franey Image

Jason Franey

Jason Franey, Executive Chef at San Francisco Proper, has built his impressive career by making his mark on storied restaurants around the country, including San Francisco’s Campton Place and New York City’s Eleven Madison Park, where he spent six years working as Executive Sous Chef under acclaimed chef Daniel Humm and ushering in a new era of fine dining within Danny Meyer’s hospitality empire.

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.


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