As our Proper community grows, we are consciously writing our own roadmap for mindful expansion that prioritizes our values; the future of luxury is one grounded in quality of life, meaningful connection, and an intrinsic respect for the natural world. 

Thoughtful Expansion


We are deliberate about every step of hotel development, seeking when possible to reimagine or convert character-filled spaces through a modern lens. With our ground-up builds, we selectively partner with innovators who share our vision in basing all design, construction, and operational decisions around the highest standards for environmental responsibility.

Local Roots


Collaboration is a throughline across our spaces. We regard every Proper Hotel as a unique opportunity to listen and learn from our communities, and to foster culturally-rich gathering spaces for travelers and locals alike. Through our ongoing partnerships with independent designers, artists, craftspeople, farmers, vitners, and chefs, we are dedicated to amplifying local voices in the pursuit of authentic connection.

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