RESERVE

A MODERN MOSAIC

With city lights and vintage brick as a backdrop, Proper re-imagines and updates an historic Broadway Corridor landmark into a 148-room destination hotel. Here, the creative vision of Kelly Wearstler seamlessly blends past and present with compelling design, vintage influence and local art. Essentials include two destination restaurants led by James Beard Award-winning L.A. chef Suzanne Goin and Caroline Styne (Lucques, a.o.c., Tavern); an intimate library-lounge, a city-view rooftop pool and lounge-bar-restaurant. Especially Proper are two singular, one-of-a-kind suites fashioned from the basketball court and indoor pool of the building’s sporting club past.

 

ABOUT THE HOTEL

 

MEETINGS & EVENTS

Eat & Drink

TOAST THE TOWN

Overseeing our food and beverage program, James Beard award-winning team Suzanne Goin and Caroline Styne (Lucques, The Larder, a.o.c., Tavern) will soon enrich the Proper family with their L.A. tastemaking. Their refined, yet accessible concepts for our lobby-level restaurant, the panoramic rooftop restaurant-bar/lounge, fourth-floor lounge and in-room dining will highlight old culinary cultures–Spanish to Moorish, Portuguese to Mexican–in the vegetable-driven market fare, small plates, and boutique esoteric wines for which they are celebrated.

 

Amenities & Services

SPACE TO ROAM

Like a distinguished second home, grand public spaces offer places to linger, whether under the original frescoes of the fourth-floor library, or a rooftop spa lounger with its bird’s eye view of Broadway Corridor. Proper Concierge has guests covered for all the cultural attractions, from Lakers tickets to Disney Hall. After indulging in L.A.’s diverse restaurant scene, the 24-hour gymnasium has trainers on call to keep fitness regimens fluid.

Neighborhood

A BROADWAY REVIVAL

At the corner of 11th and Broadway in the heart of the Fashion District/South Park, Broadway’s 24/7 rhythms color L.A.’s foremost concentration of Deco architecture and palace theatres, fashion showrooms, and sports complexes. By bicycle and on foot, guests have access to this au courant frontier of dining and design. Along the south end’s future streetcar trolley line, and a quick stroll to EXPO, Proper hotel is walkable to key destinations such as the convention center, boutiques, dining and drink, and cultural venues like the Staples Center, L.A. Live, Walt Disney Concert Hall, MOCA, and The Broad Museum.

 

RESERVE
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

RESERVE
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