A Proper Flagship

Our flagship property is housed in a landmarked flatiron-style building in San Francisco’s vibrant Mid-Market district, featuring captivating interiors by Kelly Wearstler, four inspired settings for meals or a cocktail, incredible rooftop views and impeccable service and amenities. For San Francisco’s newest destination hotel to open in over a decade, anything less just wouldn’t be Proper.

A Modern Pied-à-Terre

Our collection of 131 Kelly Wearstler-designed rooms and suites maximize light and views, and feature elevated amenities including Aireloom beds that are hand made in California and dressed in Italian bed linens, Aesop bath and body products, Vifa wireless speakers and super fast Wi-Fi. And thanks to the building’s triangular shape, every room comes with a view.

Eat & Drink

Whether grabbing a quick coffee, lingering over a meal at Eater SF’s “Restaurant of the Year” or indulging in a cocktail while taking in the majestic views of the City by the Bay, we’ve got your tastebuds Properly covered. Our dining menu is helmed by Michelin-star rated chef Jason Fox, with cocktails curated by the James Beard Award nominated Bon Vivant Hospitality.


A Proper amenity promotes wellness, satisfies cravings, or is simply on hand to please. A few of our favorite things? Morning kettlebell workouts in the gymnasium. Business meetings in the residential-style lobby salon. Cocktails by the rooftop fireplace, overlooking the city. In addition to Proper Concierge, our tools and technology help you decide what you want, precisely when you want it.

SF Like a Local

We’re centrally located in the heart of San Francisco’s Mid-Market District — within walking distance from destinations including the Civic Center, Davies Symphony Hall, War Memorial Opera House, Moscone Convention Center, SoMa, the Theater District, Hayes Valley, and Union Square shopping. Just steps from the BART, MUNI Metro light rail, trolley, and bus, our location makes it easy to experience San Francisco like a local. 

Santa Monica Proper wallpaper pattern
cocktails in san francisco proper lobby lounge
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