Consider our sophisticated all-day restaurant and lounge your living room for a dynamic new neighborhood. Drop in for an elegant breakfast, afternoon snacks, pre-theatre fare, or a casually stylish dinner. Gather for some day drinking from BVHospitality’s “7×7” anthology of 49 original and classic cocktails. Tuck into a nightcap with our deep dive of French brandy. The name may be inspired by the artist Jacques Villon, yet we pronounce it “villain.” Why? For us, twists on the classics are often quite proper.


Contact Us

General Inquiries
628.895.2040 |

Private Event Inquiries
628.895.2032 |


San Francisco Proper Hotel
1100 Market Street
San Francisco, CA 94102
Valet parking available at McAllister Street entrance

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What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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