A Proper amenity promotes wellness, satisfies cravings, or is simply on hand to please. A few of our favorite things? Morning kettlebell workouts in the gymnasium. Business meetings in the residential-style lobby salon. Cocktails by the rooftop fireplace, overlooking the city. In addition to Proper Concierge, our tools and technology help you decide what you want, precisely when you want it.


Rooftop Deck


See what Conde Nast Traveler meant by “the height of cool”: Our romantic European-style terrace meets California’s coolest indoor-outdoor lounge and bar, thanks to the artful design of Kelly Wearstler. From mid-afternoon to the wee hours, join us for clever cocktails by Bon Vivants/Trick Dog impresarios BVHospitality.

SF Proper, Lobby

The Lobby


The soaring historic lobby has been re-imagined as an art-filled wonderland where more is more. The lobby salon and all-hours Villon restaurant/bar is hardly stuffy, however: It features a variety of low-slung seating for creativity, work and leisure. Drop in for a menu of west coast fare and nibbles, and original cocktailing from our unique “7×7” book.



No matter the intensity, being away doesn’t mean you have to skip your routine. Located on the lower level, our gymnasium offers:

  • 2 Peloton Bikes
  • 3 Life Fitness Treadmills
  • 2 Life Fitness Elliptical Cross-Trainers
  • 2 Life Fitness Indoor Cycle with Virtual group cycling console
  • 1 Life Fitness GX Row Machine
  • Cable Motion Weight Machine
  • Dumbbell and Barbell racks. Rubber-coated Kettlebells
  • Resistance tubing & Stability balls
  • Complimentary water & towels
Proper Pets



We’re a pet friendly hotel and welcome our little four-legged friends with open arms!

We offer feeding bowls and doggie treats and the best part of all is a portion of the pet fee is donated to the Best Friends Animal Society whose mission is to eradicate homeless pets. You and your BFF can stay in comfort and style and feel good about giving back and sharing kindness with all animals. Anything less just wouldn’t be proper.

So, unleash, unwind and welcome to pet friendly San Francisco Proper Hotel.

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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