“So Good, You Won't Want to Leave."

—Vanity Fair A-List

House in a landmarked, Beaux-Arts era, flatiron building, San Francisco Proper adds unexpected luxury and exuberance to the heart of Mid-Market, just minutes from Union Square, SoMa, Hayes Valley and the Central Market-Civic Center. With 131 captivating rooms and suites designed by Kelly Wearstler, three inspired settings for meals or a cocktail, incredible rooftop views and impeccable service and amenities.

At Your Service, What to Expect

  • Historic 1909 flatiron landmark building, re-designed and updated by Kelly Wearstler
  • 131 non-smoking guestrooms and suites
  • Dog friendly
  • More than 7,500 square feet of meetings & event spaces
  • Centrally located in the heart of the city in Mid-Market district – at the triangle of McAllister, Market and Seventh Streets
  • One minute walk to BART, MUNI Metro light rail, trolley and bus
  • Less than 10 minutes from the Civic Center, Davies Symphony Hall, War Memorial Opera House, Moscone Convention Center, SoMa, the Theatre District, Hayes Valley and Union Square shopping
  • 2 restaurants & bars, including our indoor-outdoor rooftop deck-lounge-bar with majestic city views (currently closed due to local restrictions)
  • Cocktails masterminded by BV Hospitality
  • 24-hour fitness center (currently closed due to local restrictions)
Rooms Include
  • Proper app technology to customize your in-room experience and requests
  • Aireloom mattresses, handmade in California
  • Bellino Fine Italian Linens, towels, and down comforters
  • Hypoallergenic pillows
  • Kelly Wearstler designed blankets and kimono robes
  • Aesop bath amenities
  • Curated minibar with bottled cocktails
  • HDTV with Google Chromecast
  • Vifa Wireless Speakers
  • In-room Safe
  • Hairdryer
Amenities Include
  • Charmaine’s, an indoor-Outdoor rooftop bar, lounge, and deck with majestic city views (currently closed due to local restrictions)
  • Villon, a sophisticated all-day destination restaurant and bar with private dining room (currently closed due to local restrictions)
  • Our artfully appointed Lobby ideal for work, lounging or dining and entertaining
  • Traditional and non-traditional Meeting Spaces
  • 24-hour fitness center, plus private wellness sessions*
  • Bicycles
  • Dog treats and feeding bowls
  • Complimentary cribs
  • Rollaway beds*

*Additional fees may apply

Services Include
  • 24-Hour Front Desk, Concierge and Bell Staff
  • 24/7 in-room dining
  • Daily housekeeping
  • Turndown service*
  • Connecting rooms*
  • Laundry and dry cleaning*
  • Valet parking*
  • Business services including conference room, printers and power adaptors*

*Additional fees may apply

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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