An Exclusive Offer: A Proper SXSW

Plan ahead for an unforgettable SXSW Conference & Festival & secure a stay in the heart of it all. 

Book your festival season stay at Austin Proper and enjoy an exclusive offer on reservations between March 8-16, including up to 25% off our best rate & a $50 dining credit to enjoy across our immersive, design-driven hotel. 



A Lineup to Look Forward To

Austin’s beloved SXSW festival is an immersive annual convergence of tech, film, music, and culture—with a dynamic week of thought-provoking independent film, showcases of groundbreaking tech innovation, energetic live music performances, educational panel conferences, and so much more. Get inspired for what’s to come with a look at the 2024 lineup.

Savoring SXSW

Dine, mingle, and come together for a local taste at our acclaimed on-site dining destinations—curated in collaboration with Austin’s own MML Hospitality & including elevated Mexican fare at poolside La Piscina; French-inspired bites & live music in the cozy Quill Room; and speciality cocktails in the intimate Goldie’s Sunken Bar.

Deep in the Heart

Our central location in Downtown Austin’s vibrant 2nd Street District is just a five-minute drive or 20-minute stroll from the Austin Convention Center, offering easy access to the best of SXSW. If venturing into Greater Austin is in your plans, we also offer access to our fully-charged, on-site Tesla Model 3s—ideal for lakeside cruises and nights out on the town. 

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