RESERVE

How does a flatiron landmark shape-shift into an alluring slice of west coast cool? Consider each and every detail to the creative extreme. Layer in a collection of neighborhood outposts for chef-driven dining and one-of-a-kind cocktailing, and moments of respite all the way to the cornice-crowned rooftop lounge. Allow its deep beauty to unfold over the course of a stay. Herald the city’s first luxury lifestyle lodging to open in over a decade—our flagship hotel. Now, that’s Proper.

OUR MODERN PIEDS-À-TERRE

FINELY ATTUNED TO THE CITY TRAVELER

A sophisticated-cool mix of 131 original rooms in a variety of configurations, the private quarters in San Francisco Proper combine the plush yet tailored design of Kelly Wearstler with a most careful selection of premium details and amenities tailored to the most discerning traveler. Calming baths, cloud-like beds, smart technology, and plenty of natural light streaming through the historic windows.

A PROPER WAY TO EAT & DRINK

WORLD-CLASS DINING AND LIBATIONS BY LOCAL HEROES

Our social gathering point for the changing Mid-Market neighborhood serves visitors, neighbors, and other modern bon vivants with an array of inspired settings to dine and drink from morning through night. The James Beard Award-nominated team of chef Jason Franey and BVHospitality lead the way.

The Proper App

A NEXT-LEVEL TAKE ON THE MOBILE CONCIERGE

The Proper App is a guest’s tool for accessing all of Proper’s services and amenities. Guests can use their mobile device or the tablet provided in their room to order room service or arrange a private flight – and everything in between.

RESERVE
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
  • San Francisco
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

RESERVE

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