How does a flatiron landmark shape-shift into an alluring slice of west coast cool? Consider each and every detail to the creative extreme. Layer in a collection of neighborhood outposts for chef-driven dining and one-of-a-kind cocktailing, and moments of respite all the way to the cornice-crowned rooftop lounge. Allow its deep beauty to unfold over the course of a stay. Herald the city’s first luxury lifestyle lodging to open in over a decade—our flagship hotel. Now, that’s Proper.