RESERVE

ALWAYS WITH A TWIST

We’re honored. Forbes and Travel & Leisure says we’re the city’s hippest hotel. Indeed, our high-profile design and appealing culinary worlds are central to a Proper experience. Here, guests and neighbors can select from a variety of bars and restaurants under one roof–and on the panoramic Charmaine’s rooftop. Try kicking the day off at La Bande for easy breakfast…Villon for power lunch…and indulge over dinner with nightcaps at Charmaine’s…we’ve got you covered, anytime.

Villon

NEIGHBORHOOD RESTAURANT, DESTINATION DINING

A sophisticated gathering point for dynamic Mid-Market, Villon is dressed in Kelly Wearstler’s award-winning, dramatic design influenced by pre-Modernist styles. Here, chef Mikey Adams’ hyper-seasonal menu reflects twists on S.F.’s culinary culture and bounty. In our art-filled lobby salon, don’t miss an original libation from BVHospitality’s “7×7” cocktail anthology, in homage to San Francisco’s seven-by-seven-mile area.

“We’re turning to the Bay Area's bounty of influences, as well as our high-quality local ingredients, to help shape our menus and bring unique culinary experiences to the Mid-Market neighborhood.”

Charmaine's

DRINK IN THE VIEW

“BEST ROOFTOP BARS IN S.F.” – SF MAGAZINE
Welcome to a most uncommon social playground: Charmaine’s rooftop. At this greenery-laced experience of California’s indoor/outdoor lifestyle, sip original cocktails in the living room, gather around the fire pits and sculptural tables on the patio, view the panorama from the deck…all while sky-high over Market Street.

La Bande

A CAFE FOR ALL STRIPES

Get into the rhythms of the neighborhood at La Bande, our “new fashioned” cafe and market. In the light-strewn space encased in green glazed tiles and black-and-white stripes, Counter Culture cappuccinos are always poured right, and house-made hand pies and tartines beckon from the pastry case. In the evening, drop by for curated provisions and a bottle of Napa red to go, or savor a craft beer as you mingle with friends old and new around communal tables.

Private Events

PLAN A PROPER GATHERING

Known for our fine attention to detail and aesthetic, our events team will conceptualize and plan, coordinate, and execute one-of-a-kind events so you don’t have to handle the hassle. We anticipate, troubleshoot and encourage conversation to realize your most inspired, pie-in-the-sky ideas. Our creative masterminds are access points to an expert network of collaborators and in-the-know friends.

RESERVE
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

  • Brand
  • San Francisco
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused,
energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From the music and the art. From every detail, every interaction, every moment. This is only Proper. And no one else.

RESERVE
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