Premier Double Double

This handsomely appointed room is outfitted with two double beds and can accommodate up to four people. It’s hard not to feel at home–a sophisticated, Kelly Wearstler-designed home–against the wallpapered assemblage of period florals and tessellations. Rest easy: Windows are new and acoustically treated to keep out the noise.

Aesop Bath Amenities
Aireloom Mattress
Vifa Wireless Speaker
In-Room Tablet
Additional Details
  • Bellino Italian Linens Icon
    Bellino Italian Linens
  • HDTV With Google Chromecast Icon
    HDTV With Google Chromecast
  • Luxurious Bathrobes Icon
    Luxurious Bathrobes
  • Curated Minibar Icon
    Curated Minibar
  • Comp Wi-Fi Icon
    Comp Wi-Fi
  • Smoke Free Icon
    Smoke Free
# of Adults
1 Adult
2 Adults
3 Adults
4 Adults
SF Proper Room

The Bed

Each double bed still provides sprawl for humans of any size (and tall folks won’t smack their feet on the footboard). We’ve sourced the dreamiest handmade-in-California Aireloom mattresses and dressed them with crisp Bellino Fine Linens from Italy, fluffy down comforters, striped Kelly Wearstler cotton blankets, and hypo-allergenic pillows.

The Bath

Our classic bath is thoughtfully outfitted with space for sundries and flattering lighting, all the while wrapped up in a Proper kimono robe. Walk-in showers feature rich stonework and brass, marble displays for Aesop bath amenities, and Bellino Fine Linens towels. For any grooming products left behind, simply swipe the Proper App.

VIFA Helsinki Speaker


Blazing fast WiFi is only the beginning. The tablet in every room runs Proper App, your elegant streamlined connection to Proper Concierge. Beside each bed, a Vifa Bluetooth speaker connects to your mobile device for instant stereo sound. And Google Chromecast on crisp 50-inch HDTVs streams 1,000+ apps, like Netflix and HBO GO, from your devices to the big screen. Just like at home.

In-Room Dining

Proper’s team stands at the ready with their silver trays to deliver seasonally-driven meals from Chef Mikey Adams’ kitchen. We also stock our minibars quite seriously, and locally, with feel-good snacks and not-so-everyday indulgences. To fulfill any other craving, including midnight It’s-Its, there’s always Proper Concierge. (What’s an It’s-It? Check the Proper App.)




A cool little getaway for friends on weekend trips to maximize their together time–yet also a place where co-workers can retire in bed with room service, and watch their own TVs.

What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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