City Lights

An independent bookstore, gathering place, and cultural landmark, City Lights made a name for itself decades back by publishing some of the last century’s most influential poetry — including Allen Ginsberg’s seminal Howl and Frank O’Hara’s Lunch Poems. Browse the bookshelves and take your spoils to a tiny table at the bar next door — Vesuvio Cafe — for the perfect North Beach hang.

261 Columbus Ave, San Francisco, CA 94133
North Beach

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What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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