Nearing its 100th birthday, Tosca found second life in 2014 with New Yorker restaurant gurus April Bloomfield and Ken Friedman. As true pros, they treasured the historic vibe, restoring the murals, honoring the red-leather booths, and re-opening the long shuttered kitchen. Grab one of 45 bar seats, order a mustardy Caesar and Black Bird Punch, and raise a glass to the icon reborn.

242 Columbus Ave, San Francisco, CA 94133
North Beach

Tosca Image
What is Proper?

Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Many in our milieu share the same daunting challenge: staying fresh and focused, energized and inspired—all whilst bouncing between London and Hollywood and Austin and San Francisco and Portland and back again. For them, intuitive service is a given. Mere table stakes. What they need and seek beyond accommodation, even at its most luxurious, is an inspiration. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion in, and connection to, the vibrancy of the local culture. From the highly curated amenities. From the inspired collaborations with the city’s best and most innovative chefs and mixologists. From music and art. From every detail, every interaction, every moment. This is only Proper. And no one else.

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